Oscar Featured Ingredient: Maintaining Super Skin

Oscar's Featured Ingredient

Biotin, Chelated Zinc and Omega-3 This month we are looking more closely at skin, coat, and paw pads and what supports their health and condition.

Skin is one of the most important organs in the body. Not only is it the largest of all the organs, but also it protects our furry family members from parasites, infections and the everchanging elements.

Cats and dogs have skins that are covered with fine, coarse or wiry hairs that make up their coats. Their coats keep their bodies warm in winter and cool in summer, and cats’ coats also offer camouflage enabling them to blend into the background when hunting or playing with pals.


Offering the best possible nutrition is really important when it comes to maintaining the health and condition of our furry friends and both the OSCAR Cat Food and OSCAR Dog Food ranges are packed with plenty of supplements and nutrients to provide optimal support.

Chelated Zinc, Biotin and Omega-3 are just a few of the many elements found throughout our ranges.

Let’s look more closely at what they are, why they are needed and how they benefit our pets.

What is Biotin & why do we use it?

Biotin, also known as Vitamin B7, is a water-soluble vitamin. This means it passes through the body with waste and is not stored in the body. Biotin can be found in egg yolk, liver and yeast to mention a few examples. Biotin is needed for the formation of Keratin - the protein that forms the structure of skin, hair and claws.

What is Chelated Zinc & why do we use it?

Zinc is an essential trace element that is found in many meats, cereals and seed products. Zinc is needed in over 200 enzyme systems in the body. These systems control a number of metabolic processes such as the synthesis and metabolism of proteins and carbohydrates along with the growth and repair of skin and coat. Chelated Zinc is a form of Zinc that is more easily absorbed by the body, and this means that it is more efficient at supporting our Fur-ever Friends’ zinc levels.

What is Omega-3 & why do we use it?

Omega-3 is an essential fatty acid, meaning that it is not synthesised from other fats in our pets’ diets and must be supplemented instead. Omega-3 supports skin, hair and coat condition. This essential fatty acid is found in oily fish and seafood.

How can this benefit my pet?

Optimal levels of Biotin in the body support skin, coat and claw condition and are needed to prevent:

  • Scaly Skin
  • Dull coat
  • Brittle Hair
  • Zinc is an essential mineral that can offer support for many chronic skin complaints and is needed to prevent:

  • Excessive hair loss (alopecia)
  • Dull and rough coat
  • Dry, flaky skin
  • Supressed immune system causing secondary skin infections
  • Skin lesions
  • Skin inflammation as dermatitis
  • Omega-3 improves skin condition, supports a lustrous, silky coat and also promotes paw-pad health. Deficiencies can lead to:

  • Cracked paw pads
  • Dry skin
  • Scaly skin
  • Hair loss
  • Coarse coat
  • All of our OSCAR Dog Food and OSCAR Cat Food ranges hold a number, if not all, of these ingredients to help promote super skin, perfect pads, lustrous locks and class-A claws!

    Why not try something different and see the benefits for yourself?

    If you would like any further advice from OSCAR on maintaining super skin, please contact the OSCAR Helpline on our freephone number 0800 195 8000 or email helpline@oscars.co.uk

    Find Your Local Advisor

    OSCAR Local Nutritional Advisors care for customers all over the UK. To find yours simply enter your postcode below:

    Thanks for subscribing!

    OSCAR News

    January's Pet Idol has entered the voting phase!

    Date: 14 Jan 2019

    January's Pet Idol final 3 have been chosen.

    OSCAR ranked top pet franchise

    Date: 11 Jan 2019

    OSCAR Pet Foods are delighted to have been ranked the top pet franchise in the Elite Franchise 100

    OSCAR on the BBC

    Date: 09 Jan 2019

    We are delighted that Lucy Kyte, OSCAR Pet Foods Hampshire, customer Lena O'Reilly and Isla ..

    Post-Christmas Bulge!

    Date: 07 Jan 2019

    Have they also enjoyed a treat too many? An extra Christmas dinner? Visitors feeding goodies?

    OSCAR launches into 2019 with an exciting special offer for new franchisees

    Date: 20 Dec 2018

    Approaching a new year, OSCAR Pet Foods is ready to launch into 2019 with an exciting special offer

    Pet Industry- vibrant, growth market

    Date: 20 Dec 2018

    The pet industry is a vibrant growth market and provides an excellent business opportunity.

    Oscar Footer Logos
    All content is copyright Oscar ©2017. All rights reserved.